Use Cases — Marketing

Blog Writer

Produces long-form, SEO-optimized blog articles from a brief. Researches the topic, structures the argument, writes the draft, and formats it for your CMS — ready for editorial review.

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Billing unit

Per article written

Pay only for the value delivered. No upfront cost.

The result

The team produces 3–5x more articles per month. Writers focus on editing, positioning, and subject matter expertise rather than drafting.

The problem

What happens without this agent.

Before

One blog article takes a writer 4–8 hours. The content calendar is always behind. SEO opportunities are missed because there aren't enough articles.

How it works

Step by step: how the Blog Writer operates.

Every action is logged, auditable, and executed inside your Microsoft 365 environment. Nothing leaves your tenant.

  1. 1

    Content manager provides brief: topic, target keyword, audience, angle

  2. 2

    Agent researches the topic using approved sources and internal knowledge

  3. 3

    Creates outline and gets implicit approval via structure in the draft

  4. 4

    Writes full article: introduction, body sections, conclusion, meta description

  5. 5

    Formats with headers, bullet points, and internal link suggestions

  6. 6

    Posts draft to Content channel in Teams for editorial review

Why it matters

Built for your Marketing team.

The Blog Writer is designed specifically for Marketing processes. It connects to your existing systems, works inside your Microsoft 365 environment, and delivers measurable results from day one.

  • Zero upfront cost

    Development is fully covered. You pay only per article written, starting from the first one the agent handles.

  • Inside your perimeter

    The agent operates entirely within your Microsoft 365 tenant. No data is shared with third-party platforms.

  • Agreed metrics, transparent pricing

    Before deployment, we agree what success looks like and how much each action costs. No surprises.

  • Production-ready in weeks

    We scope, build, and deploy in a structured sprint. Your team sees results within the first billing cycle.

Before vs. After

Without the agent

One blog article takes a writer 4–8 hours. The content calendar is always behind. SEO opportunities are missed because there aren't enough articles.

With the agent

The team produces 3–5x more articles per month. Writers focus on editing, positioning, and subject matter expertise rather than drafting.

FAQ

Common questions about the Blog Writer.

What does the Blog Writer do?
Produces long-form, SEO-optimized blog articles from a brief. Researches the topic, structures the argument, writes the draft, and formats it for your CMS — ready for editorial review.
What is the business impact of the Blog Writer?
The team produces 3–5x more articles per month. Writers focus on editing, positioning, and subject matter expertise rather than drafting.
How is the Blog Writer deployed?
The Blog Writer is deployed directly inside your Microsoft 365 environment. It integrates with your existing tools — Teams, SharePoint, your Marketing systems — through secure MCP connectors. There is zero upfront cost: the agent is built to your specifications and you pay only per article written.
How much does the Blog Writer cost?
The Blog Writer follows theywork365's pay-per-action model: you pay only per article written, with no upfront development fee. Pricing is agreed before deployment based on your expected usage volume. This means the ROI is calculable from day one.
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