Use Cases — Marketing

Customer Journey Analytics

Maps and analyzes the full customer journey across touchpoints to identify drop-off points, high-friction moments, and conversion opportunities — giving the marketing team actionable data to optimize the funnel.

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Billing unit

Per journey analyzed

Pay only for the value delivered. No upfront cost.

The result

Every stage of the customer journey is visible and measurable. Drop-off points are identified with context. The team knows exactly where to invest to improve conversion.

The problem

What happens without this agent.

Before

The customer journey is a black box. The team can see traffic and conversion numbers but can't see where and why people drop off. Optimization is based on guesswork.

How it works

Step by step: how the Customer Journey Analytics operates.

Every action is logged, auditable, and executed inside your Microsoft 365 environment. Nothing leaves your tenant.

  1. 1

    Agent collects data across all touchpoints: website, email, ads, events, CRM

  2. 2

    Reconstructs individual customer journeys from first touch to conversion or drop-off

  3. 3

    Aggregates journey data to identify common paths, drop-off stages, and conversion accelerators

  4. 4

    Flags high-friction touchpoints where significant audience volume is lost

  5. 5

    Generates a monthly journey analysis report with prioritized optimization recommendations

  6. 6

    Alerts when a previously healthy journey stage shows a sudden increase in drop-off

Why it matters

Built for your Marketing team.

The Customer Journey Analytics is designed specifically for Marketing processes. It connects to your existing systems, works inside your Microsoft 365 environment, and delivers measurable results from day one.

  • Zero upfront cost

    Development is fully covered. You pay only per journey analyzed, starting from the first one the agent handles.

  • Inside your perimeter

    The agent operates entirely within your Microsoft 365 tenant. No data is shared with third-party platforms.

  • Agreed metrics, transparent pricing

    Before deployment, we agree what success looks like and how much each action costs. No surprises.

  • Production-ready in weeks

    We scope, build, and deploy in a structured sprint. Your team sees results within the first billing cycle.

Before vs. After

Without the agent

The customer journey is a black box. The team can see traffic and conversion numbers but can't see where and why people drop off. Optimization is based on guesswork.

With the agent

Every stage of the customer journey is visible and measurable. Drop-off points are identified with context. The team knows exactly where to invest to improve conversion.

FAQ

Common questions about the Customer Journey Analytics.

What does the Customer Journey Analytics do?
Maps and analyzes the full customer journey across touchpoints to identify drop-off points, high-friction moments, and conversion opportunities — giving the marketing team actionable data to optimize the funnel.
What is the business impact of the Customer Journey Analytics?
Every stage of the customer journey is visible and measurable. Drop-off points are identified with context. The team knows exactly where to invest to improve conversion.
How is the Customer Journey Analytics deployed?
The Customer Journey Analytics is deployed directly inside your Microsoft 365 environment. It integrates with your existing tools — Teams, SharePoint, your Marketing systems — through secure MCP connectors. There is zero upfront cost: the agent is built to your specifications and you pay only per journey analyzed.
How much does the Customer Journey Analytics cost?
The Customer Journey Analytics follows theywork365's pay-per-action model: you pay only per journey analyzed, with no upfront development fee. Pricing is agreed before deployment based on your expected usage volume. This means the ROI is calculable from day one.
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