Use Cases — Marketing

SEO Specialist

Audits your website pages, identifies keyword gaps and technical SEO issues, generates optimized content briefs for each target keyword, and monitors ranking changes week over week.

Billing unit

Per audit completed

Pay only for the value delivered. No upfront cost.

The result

Pages are audited continuously. The team receives prioritized, actionable briefs every week. SEO becomes an ongoing operation, not a quarterly project.

The problem

What happens without this agent.

Before

SEO audits happen quarterly, done by an agency at high cost. Optimization recommendations sit in a report nobody has time to act on.

How it works

Step by step: how the SEO Specialist operates.

Every action is logged, auditable, and executed inside your Microsoft 365 environment. Nothing leaves your tenant.

  1. 1

    Agent crawls target pages and extracts on-page SEO signals

  2. 2

    Identifies keyword gaps: terms competitors rank for that you don't

  3. 3

    Flags technical issues: missing meta, slow pages, broken links

  4. 4

    Generates content brief for each gap: target keyword, intent, outline

  5. 5

    Monitors ranking changes weekly and sends a delta report

  6. 6

    Posts weekly SEO digest to Marketing channel in Teams

Why it matters

Built for your Marketing team.

The SEO Specialist is designed specifically for Marketing processes. It connects to your existing systems, works inside your Microsoft 365 environment, and delivers measurable results from day one.

  • Zero upfront cost

    Development is fully covered. You pay only per audit completed, starting from the first one the agent handles.

  • Inside your perimeter

    The agent operates entirely within your Microsoft 365 tenant. No data is shared with third-party platforms.

  • Agreed metrics, transparent pricing

    Before deployment, we agree what success looks like and how much each action costs. No surprises.

  • Production-ready in weeks

    We scope, build, and deploy in a structured sprint. Your team sees results within the first billing cycle.

Before vs. After

Without the agent

SEO audits happen quarterly, done by an agency at high cost. Optimization recommendations sit in a report nobody has time to act on.

With the agent

Pages are audited continuously. The team receives prioritized, actionable briefs every week. SEO becomes an ongoing operation, not a quarterly project.

FAQ

Common questions about the SEO Specialist.

What does the SEO Specialist do?
Audits your website pages, identifies keyword gaps and technical SEO issues, generates optimized content briefs for each target keyword, and monitors ranking changes week over week.
What is the business impact of the SEO Specialist?
Pages are audited continuously. The team receives prioritized, actionable briefs every week. SEO becomes an ongoing operation, not a quarterly project.
How is the SEO Specialist deployed?
The SEO Specialist is deployed directly inside your Microsoft 365 environment. It integrates with your existing tools — Teams, SharePoint, your Marketing systems — through secure MCP connectors. There is zero upfront cost: the agent is built to your specifications and you pay only per audit completed.
How much does the SEO Specialist cost?
The SEO Specialist follows theywork365's pay-per-action model: you pay only per audit completed, with no upfront development fee. Pricing is agreed before deployment based on your expected usage volume. This means the ROI is calculable from day one.

Ready to deploy the SEO Specialist?

Talk to an expert. We'll scope the agent to your exact processes in one call — no commitment required.

Talk to an Expert